MEDIA

PAR is engaged in on-going efforts designed to develop an environment which encourages responsible decisions about alcohol consumption on campus and in the community. The media is a primary tool to distribute these environmental messages.  It is important to remember that the media plays a vital part in our daily environments. In many cases popular media tend to glamorize high-risk alcohol use without refecting all the negative consequences that can result.

The media section of PAR's site will give the reader an idea of how PAR and other community-campus coalitions attempt to work with different media venues to continue to distribute positive environmental messages within our communities.

PAR media goals attempt to:

• Heighten awareness among students of the level of high-risk drinking on and off campus, as well as the consequences and long-term effects of this behavior.
• Work with university administration, student groups, and cultural organizations in the community to offer alcohol-free entertainment (marquee.fsu.edu).
• Build partnerships with local government officials, community leaders, and bar and restaurant owners to develop community-based solutions.
• Advocate for changes to campus alcohol policies and city and state alcohol-related laws to support an environment of responsible sales and consumption.
• Monitor and promote enforcement of alcohol-related policies and laws.